When adding links to other websites in your blog post make sure your audience is opening a Window and not closing the door on your site.
Adding links to other websites is an excellent way to promote other blogs, acknowledge and give credit to authors and designers, or provide your readers with additional information and references.
What you may not realize is that if you do not check off one little box while adding your link, you may be missing out on opportunities to advertise your goods or services. Even worse, you may be robbing your readers of the opportunity to discover the great story about the really cool Amigurumi Doll you crocheted that looks just like your husband’s Jiu Jitsu instructor!
Sensei Charlie will be helping us out again today to show you what you need to do to keep readers on your blog post and not send them off to someone else’s.
I read a LOT of blogs every week. They are mostly crochet or crafting related, and many of these blogs are to promote items in the author’s Etsy Store. What I usually see is some amazing pictures of the lovingly hand crafted items they have for sale and then a link to the pattern that they used for the project. Most often what happens is that I click on the link and now I’m on another website. Which means:
- I didn’t read the rest of your blog post
- I’m not going to explore anything else on your site
- I won’t click on your Etsy Store icon to buy your super cool Amigurumi Jui Jitsu Instructor Doll
Hints for Keeping Readers on Your Blog Post
- Set added links to Open New Window
- Include links closer to the end of your post, that way your reader will need to see your entire post before clicking your helpful link!
Follow these steps to add a link in your blog post.
Highlight the text that you want to make as your link. Then click on the Add Link Icon in your Editor menu.
Copy and Paste (or type) in the URL of the website or blog post that you want your link to point to. Or for my example I just clicked on the post that was in the drop down list for my website. Check off the box that says Open link in a new window/tab.
Now your link will not take your readers aka potential customers away from your awesome blog post!
I hope you found this post helpful!
A quick update to this post – One of my readers also pointed out the importance of checking your links on a regular basis. Broken links are not only frustrating, they also look very unprofessional. Go back and check your links every now and then to be sure everything is working and up to date! Thank you Jan for bringing this up! 😀
Thanks for reading!